The Hitchhiker's Guide to B2B Pricingy
The Hitchhiker's Guide to B2B Pricing

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The Hitchhiker's Guide to B2B Pricing

Tuesday, September 26, 10am PT

Limited spots available for this event.


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Join us for a B2B pricing session with Marcos Rivera, CEO at Pricing I/0 and Roi Ben Daniel, CEO at Received.

B2B Pricing is one of the most important things that impact companies' growth and profitability. It is also one of the most challenging topics, with no clear playbook to follow.

​Am I charging too much or too little? Should I disclose pricing on the website? Should I adopt Usage or stick to SaaS? How do I apply pricing to different types of Customers? These are some of the questions we'll be discussing. Marcos and Roi will have an open discussion on B2B Pricing - from first principles to tactics in a downturn market.

Marcos Rivera wrote the book on B2B Pricing (literally), with his 'Street Pricing' book published in 2022. He is the founder and CEO of Pricing I/0, a firm that specializes in B2B Pricing. Roi Ben Daniel is a Payments and Fintech expert, now the Founder and CEO of Received, the first Billing system focused exclusively on B2B Software companies.

​Pre-submit your question to Hadar at

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